While entrepreneurs are consumed with the challenges of developing and delivering new products and services, the world of marketing and communication is experiencing the greatest disruption since the invention of the printing press.
It’s euphemistically called the “digital world” – but in reality is a confusing, complicated, multi-channel, data-encumbered, propensity-oriented world.
It was not that reason that Emergence sponsored the recent workshop – “Communicating Your Brand in a ‘Digital World’“.
The Pre-Conference workshop of the recent VetHealth Global Conference, held in Charlottetown PEI, Communicating your brand in a “digital world” was presented by Claire Lamont, CEO of Smak Marketing and Ken Rotondo, DVM, MBA, President of Mind Genomics Advisors.
Clearly, the development of digital marketing has changed the way brands and businesses use technology for marketing.
As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more critical to a company’s success in the market.
Because marketing has always been about connecting with customers in the right place, at the right time, that means that today you need to meet them – engage them – where they are already spending time: in the online world!
That means, simply, that the commercial success of a venture requires that it understands how to leverage digital channels – such as social media, email, mobile, video, webinars, websites, and content marketing – to connect with current and prospective customers alike.
To help companies – new and existing – better understand these issues, their customers, and how they use digital channels, Emergence partnered with the VetHealth Global Conference to present this interactive one-day workshop. A great learning day was enjoyed by all!