New Emergence client, Because Animals, started by two Torontonians, is a company making human grade sustainable, animal-free pet food. Shannon Falconer has a PhD in microbial chemical biology and worked as a postdoctoral fellow at Stanford University. Joshua has worked as a journalist, banker and cat rescuer. He graduated with an MBA from Indiana University’s Kelley School of Business. Because Animals already has a couple of superfood supplements for both dogs and cats, and now they are developing lab-grown meat for pet food. They recently announced a prototype cat treat. They are one of the companies that sees opportunities. Read more here.