Because Animals wins Innovation Prize at Global Pet Expo

March 25, 2020

Founders Joshua Errett and Shannon Falconer

Emergent client Because Animals had a big win at Global Pet Expo. They were awarded the grand award of the 2020 Purina Pet Care Innovation Prize for their cultured meat technology. As a grand prize winner, Because Animals will receive a cash prize and mentorship from Purina.

“This is a validating win as it proves we are on the right track in terms of the future of pet food and meat production. It was only three years ago that we first attended the Global Pet Expo and could barely get a meeting. Now one of the biggest pet food companies in the world, Nestlé Purina, has recognized our work.” – Shannon and Joshua

About the prize: The Pet Care Innovation Prize is a collaborative effort of Purina’s 9 Square Ventures division and investing leaders Active Capital to support and connect with early stage pet care startups that are currently in market with an innovative business addressing pet and pet owner needs in the areas of pet health and wellness, services, technology, and food, treats or litter.

Full press release here.